Killington Voyage: Commercial


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All the scenes in this video were gathered from under license free videos.

License free sound track.

“The above video is not intended to be factual but is part of a class assignment on video creation at the S.I. Newhouse School of Public Communications, Syracuse University, May 2019. All information is intended to be sourced appropriately.”


Social Media Guidelines

What to do:

Mistakes: Admit mistakes and correct them.

Protect yourself and your brand: Be extra careful of what personal information you share online.

Act ethically and responsible: Don’t lie or misrepresent.

What not to do:

Personal information: Never share personal information of followers.

Post what belongs to you: Never post if rights are not established.

Ethical Code by Janet Diane White

Diversity Statement

“Inclusion. Diversity. They are more than just words to me, as they are a part of my DNA. I believe the two add a fearless approach to work, by fostering innovation and celebrating multiple points of view. I strive to draw from experience, a platform grounded in equality. By being myself, I aspire to create an environment that encourages change and embraces community.” – Janet Diane White

Code of Ethics:

  1. Candor: I strive to communicate the entire truth, even if the truth may reflect negatively on the individual or organization; as I am responsible for my own actions.
  2. Loyalty: I am faithful to those I represent while honoring my own core values and those of society.
  3. Openness: I respect all opinions and remain objective during the development of credibility.
  4. Advocacy: I aim to act as a compassionate advocate for the good of the public while serving those I represent.
  5. Expertise: I advance my profession through the development of specialized knowledge and experience while remaining informed of current events.

Infographic – Beauty Industry

This infographic shows the current trends within the beauty industry and was created using

Beauty Industry infographic
Beauty Infographic by Janet Diane White

Works Cited:

Press Release – Benefit Cosmetics

Press Release


Benefit Cosmetics Partners With Operation Smile to Cure Facial Deformities

  • Lunch-in the Sky at Virginia Beach

July 25, 2018: 11:30 a.m.

News Facts

  • Benefit Cosmetics is sponsoring a hot air balloon event including lunch on Virginia Beach
  • Lunch-in the Sky  is a fundraising event for the organization Operation Smile
  • The 75 hot air balloons will launch off of Virginia Beach today at 11:30 a.m. and return before lunch starts at 1:30 p.m.
  • The two organizations have come together to promote the shared mission of a beautiful healthy world
  • Benefit has purchased 75 hot air balloons and a gourmet lunch, that is to be hosted at the Virginia Aquarium and Marine Science Center
  • The cost of lunch will include a free ride on a vibrant hot air balloons
  •  Benefit will donate 100 percent of the proceeds to Operation Smile
  • The event is sold out with 450 tickets sold

Quotations Continue reading “Press Release – Benefit Cosmetics”

Email Pitch – Greatist


Subject: For Gabrielle: Exclusive on Expert Yoga Instructor for Over 20 Years


Ms. Gabrielle:

I have recently read your article The Runners Pain and found it interest that running, no matter the distance, is the leading cause of joint pain in the United States. Your interview with Robert Run was magnificent. Your ability to capture who I would call an athlete is truly inspiring.

Sam Yogi is also an athlete but instead of running she specializes in yoga and would be perfect for Greatist and your new piece on whether or not yoga tones the body. Sam has professionally been teaching yoga for over twenty years and is renowned in the industry. She has been the subject of a recent Fit Study, which was conducted by local doctors researching the health benefits derived from doing yoga. She has been featured in numerous fitness magazines, thanks in part to her toned physique. Sam is a natural conversationalist and adores Greatist.  

We are offering Sam’s story exclusively to Greatist so I will need to note your interest by Sept. 30. I can assure you Sam is easy to photograph and loves to participate in candid interviews. As to support your piece, I can also arrange interviews with newer yoga instructors to give you multiple perspectives.I have attached videos and photos for you to consider.      

Please let me how I can be of further assistance. My direct phone line is 555-555-9999.

Thank you for your time and consideration.


Janet White


Janet White

Public Relations Director

Yogi Inc.


“The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, July 2018. All information is intended to be sourced appropriately.”