Press Release


Benefit Cosmetics Partners With Operation Smile to Cure Facial Deformities

  • Lunch-in the Sky at Virginia Beach

July 25, 2018: 11:30 a.m.

News Facts

  • Benefit Cosmetics is sponsoring a hot air balloon event including lunch on Virginia Beach
  • Lunch-in the Sky  is a fundraising event for the organization Operation Smile
  • The 75 hot air balloons will launch off of Virginia Beach today at 11:30 a.m. and return before lunch starts at 1:30 p.m.
  • The two organizations have come together to promote the shared mission of a beautiful healthy world
  • Benefit has purchased 75 hot air balloons and a gourmet lunch, that is to be hosted at the Virginia Aquarium and Marine Science Center
  • The cost of lunch will include a free ride on a vibrant hot air balloons
  •  Benefit will donate 100 percent of the proceeds to Operation Smile
  • The event is sold out with 450 tickets sold


  • “This year we are focusing our charitable efforts on a new venture and amazing cause. We believe Operation Smile is doing fantastic work while leading the way to make the world a beautiful place. Our mission here at Benefit is to turn every gal’s frown upside down. Just watch one video or read a single story on the Operation Smile website, then like us, you will see, a smile is more than skin deep.” – Benefit Cosmetics CEO Jean-Andre Rougeot
  • ” We are thrilled Benefit will be hosting the Lunch-in the Sky event for our Organization. As Operation Smile continues to go global we will need everyone on board.” – Operation Smile’s President Kathleen S. Magee


Related Links

About Benefit Cosmetics

  • Benefit Cosmetics is the playful-spirited San Francisco based makeup brand that offers fun instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, They’re real!, Porefessional and Hoola. With over 4968 counters and 2100 Brow Bars in 47 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.

About Operation Smile

  • Operation Smile has provided hundreds of thousands of safe surgeries for those born with cleft lip, cleft palate or other facial deformities. With more than three decades of expertise, Operation Smile creates solutions that deliver free surgery to people where it’s needed most. As one of the largest medical volunteer-based nonprofits, Operation Smile has mobilized thousands of medical volunteers from a wide range of medical specialties from more than 80 countries. Operation Smile engages public-private partnerships to advance health care delivery, train local medical professionals to provide surgical care for patients in their communities, donate crucial medical equipment and supplies, and increase access to surgical care so that everyone living with a cleft is treated.

For More Information
Janet White
Director of Public Relations

“The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, July 2018. All information is intended to be sourced appropriately.”

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